Who we are
Here at ELEVATE, we’re all about finding that sweet spot between charging the mountain with confidence and pushing progression in the park with style. Based in the heart of the Canadian Rockies, we’re surrounded by some of the best training terrain around — steep chutes, natural features, deep snow and world-class parks.
We’re a crew of riders who live and breathe snowboarding. From park laps to big mountain lines, we love riding, progressing and sharing that experience with the athletes we coach.
ELEVATE Freeride & Freestyle was founded by CASI instructors, evaluators and snowboard coaches who wanted to build more than just a coaching program. It’s a community built around progression, purpose and enjoyment. Whether you’re chasing new tricks, developing your freeride skills, preparing for competition or simply wanting more confidence and flow in your riding, we’ll meet you where you’re at and help you take the next step.
Our programs combine freeride and freestyle coaching with structured athlete development. That means looking beyond individual tricks or runs and helping riders build the technical skills, decision-making, confidence and creativity that transfer across the whole mountain. Small groups allow us to keep coaching individual while still creating a fun, supportive training environment.
While the Canadian Rockies are home, our coaching experience extends internationally. We have strong connections to Mt Hotham and the Australian snowboard community, where we’ve spent multiple seasons coaching, training and competing. That connection gives ELEVATE the potential to create opportunities across both hemispheres and expose athletes to different terrain, training environments and competition pathways.
Off the snow, we continue that progression through dryland, airbag and other training opportunities, helping athletes develop year-round rather than treating snowboarding as something that only happens during winter.
Whether you’re chasing competition results, building your freeride and freestyle skills, or just looking to become a more capable and creative snowboarder, ELEVATE gives you the coaching, structure and support to keep progressing.
Are you ready to ELEVATE your riding?
meet the coaches
Cam Holdsworth
Freeride & Freestyle Coach
Cam is a CASI Level 4 Instructor and Level 4 Evaluator with 15 years of experience in the snowboard industry, coaching, instructing and riding internationally. His experience spans freeride, freestyle, instructor development and competitive snowboarding, from helping riders develop their first turns through to international competition, including freeride and freestyle pathways in both Canada and Australia.
Before building his career in snowboarding, Cam competed in high-performance sport, including semi-professional Australian Rules football, giving him firsthand experience of structured training, competition and athlete development. Cam’s coaching is also shaped by a broader background in education, physical training and outdoor leadership. After beginning his career as a personal trainer, he completed a Bachelor of Physical and Outdoor Education before working as a freelance outdoor leader and later as a high school teacher across both mainstream and specialist education settings.
That combination of education, physical training and high-performance sport continues to shape his coaching today. Cam takes an athlete-centred approach, looking beyond individual tricks or results to develop strong movement fundamentals, confidence, decision-making and an understanding of why things work. His background as an educator allows him to adapt the way he communicates and coaches to the individual athlete.
Alongside his CASI background, Cam continues to develop through the Canada Snowboard coaching pathway, with experience across freestyle, freeride and athlete development. Having ridden, trained and worked in mountain environments around the world, he brings a broad perspective to helping athletes become adaptable, creative and capable snowboarders.
Through ELEVATE Freeride & Freestyle, Cam is focused on creating an environment where athletes can push their riding, pursue competition goals and see how far they can take their snowboarding..
Jaimie Figueira
Freeride & Freestyle Coach
Jaimie is a professional snowboard coach, CASI Level 3 Instructor and Evaluator, and competitive freeride athlete based in Banff, Canada. Since 2016, she has called Banff Sunshine Village her home resort, where she has worked as a senior snowboard instructor, trainer and mentor, helping develop both recreational riders and other snowboard professionals.
Her coaching experience extends internationally between Canada and Australia. For the past three Australian winters, Jaimie served as Head Snowboard Coach at Team Hotham Winter Sports Club, leading the development of young athletes across freeride and freestyle. Her experience includes designing and delivering seasonal training, competition preparation and helping athletes build the technical skills, confidence and independence needed to progress in competitive snowboarding.
Alongside coaching, Jaimie is an active competitive freeride athlete on the Freeride World Tour Qualifier circuit, regularly progressing through to the FWT Challenger Series. Her ongoing experience competing at that level gives her firsthand understanding of line selection, competition strategy, risk management and performing under pressure — experience she brings directly into her coaching.
Jaimie takes an athlete-centered approach to development, combining strong technical foundations with creativity and confidence across the whole mountain. Whether an athlete is working toward competition, developing freestyle skills or becoming a stronger freerider, she focuses on helping them understand their riding, make good decisions and take ownership of their progression.
Through ELEVATE Freeride & Freestyle, Jaimie brings together her experience as a head coach, trainer and competitive athlete to create a supportive but challenging environment where riders can push themselves and develop into confident, adaptable snowboarders.