Who we are
Here at ELEVATE, we’re all about finding that sweet spot between charging the mountain with confidence and pushing progression in the park with style. Located in the heart of the Canadian Rockies, we pride ourselves on our world-class terrain: steep chutes, natural features, and deep snow that make the Rockies one of the best training grounds on earth.
We’re a crew of rippers who live and breath snowboarding. It’s not just a sport to us, its a lifestyle. From park laps to deep days in the Rocky Mountains, we’re stoked to share our knowledge and the best spots on the mountain with you.
ELEVATE Freeride & Freestyle was founded by CASI trained instructors, evaluators, and coaches who wanted to build more than just a coaching program. It’s a community rooted in progression, purpose, and joy. Whether you’re chasing new tricks, dialling in your freeride lines, or simply wanting more flow in your riding, we’ll meet you where you’re at and help you level up — always with fun, safety, and confidence at the core.
In the off season, we travel to Australia to train and compete in the Southern Hemisphere. Our athletes have the unique opportunity to train year-round on terrain that builds the skills needed to compete in Freeride World Tour Juniors, FWT Qualifiers, rail jams, slopestyle, and banked slaloms. Mt. Hotham is based in the Victorian Alps, and is known for its snow quality and natural freeride terrain — gullies, drops, wind lips, and trees that mimic big-mountain lines. Along with a growing freestyle scene, the parks crew at Hotham are dedicated to building creative setups and flowing lines, it’s the perfect training ground for freestyle progression.
As part of your Canada–Australia link, athletes get structured progression with no off-season gap. With expert coaching, structured progression plans, and personalized feedback, we help riders develop the technique, confidence, and competition mindset to take their snowboarding further. Whether you’re chasing comps or carving with friends, ELEVATE gives you the tools, support, and stoke to keep growing.
Are you ready to ELEVATE your riding?
meet the coaches
Cam Holdsworth
Freeride & Freestyle Coach 🇦🇺
Cam is a CASI Level 4 Instructor, Evaluator, and long-time coach with over 13 years of experience riding and teaching at Banff Sunshine Village and internationally at Mt Hotham, Australia. He has coached athletes from their first turns through to international competition, including freeride and freestyle pathways in both Canada and Australia.
Passionate about athlete development, Cam blends technical expertise with a positive, athlete-centered approach. His coaching philosophy emphasizes building strong fundamentals, confidence, and creativity—whether working with grassroots riders or preparing athletes for elite competition.
Beyond coaching, Cam is dedicated to growing the snowboard community. Through ELEVATE Freeride & Freestyle, he creates opportunities for riders to progress in world-class terrain while fostering a supportive, driven team environment. Off the snow, you can often find him in the gym or rewatching snowboard videos on YouTube.
Jaimie Figueira
Freeride & Freestyle Coach 🇨🇦
Jaimie is a professional snowboard coach and is a certified CASI Level 3 instructor and Evaluator based in Banff, Canada. Since 2016, she has called Banff Sunshine Village her home resort, where she worked as one of the lead snowboard instructors and trainers. Each year she heads to Australia to serve as the Head Snowboard Coach at Team Hotham Winter Sports Club, leading the development of young athletes. Alongside coaching, Jaimie competes internationally in the FWT Qualifier series, with her sights set on reaching the Freeride World Tour.
Passionate about both freeride and freestyle, Jaimie blends her experience across big mountain terrain, park riding, and backcountry exploration. She has a strong commitment to supporting the next generation of riders through structured training programs and camps, helping athletes progress toward competitions or simply grow their all-mountain skills. Off the board, Jaimie brings her creativity to pottery and a love for the outdoors, rounding out a lifestyle deeply connected to adventure, community, and progression.